The Full Story of
Strasselong Clothing
We believe blending meaning with clothes helps everyone connect with their inner selves a whole lot better. Clothes aren't just clothes, they are a physical representation of us, what we wear defines who we are and thus shaping our entire perspective of the world.
Before The Transformation
The street represents our society, perhaps the norm of society. We feel chained especially in this new era. The people who believe they want more from life are being held back through limitations of the mind. We are wired to become phone addicts, life is getting too hard, and we end up giving up on our dreams because we feel all hope is lost.
Building The Identity
The word "Strasselong" is essentially fused together from two cultures: "Strasse" meaning "Street" in German, and "龙 (Long)" meaning "Dragon" in Chinese. As street-wear represents the new era of our culture and dragons are seen as mighty and powerful, we are essentially, "The Modern Dragons"
Embodiment
The dragon is untamed, relentless, and unbound, soaring freely through the skies. To roar without restriction, one must first “wear the dragon”, thus embody the mindset through our clothing. Once fused with the spirit of the dragon, you carry the responsibility of being unchained. "You are the dragon".
The Conquering
Through the embodiment and through the identity, we now view the world in a completely different lens, with the vision of the dragon we see and reshape our realities. The brand exhorts you to dare, to move, to fight because you’re one of us. We are a community, as Dragons we move together to become absolutely unstoppable. Through ‘The Conquering’, we become the version of ourselves we so desirably want most.
